Streamlined brand communications for Tātau Tātau o Te Wairoa
Tātau Tātau o Te Wairoa Trust serves as the governing body for the Iwi and Hapū of Te Rohe o Te Wairoa. While contracting with Wonderlab, I contributed to strengthening their brand communications through various channels, including social media, posters, newsletter templates, and more. I’ve also been working on a significant digital project for the trust, which I look forward to seeing come to life later this year.
My contributions to this project were performed during my contract with Wonderlab.
My Role?
My role is to create content for TToTW that clearly and effectively communicates their intended message. By building on their existing brand identity, I develop communication materials that reflect a standard of excellence—fostering a sense of openness so iwi and kāhui members feel welcome to contribute to TToTW ideas and initiatives with pride.
So, let’s take a peek shall we?
The Goal?
To create a seamless and consistent identity for all communications—both internal and external. The aim is to keep all Kāhui, Hapū, and Iwi members informed about Tātau Tātau o Te Wairoa’s initiatives while fostering meaningful engagement. By consistently seeking feedback and staying connected with the people they represent, the trust ensures its communications are both inclusive and impactful. E tāngata, e tāngata e tāngata. It’s all about the people.
The process?
Our process is built on collaboration. When Tātau Tātau o Te Wairoa requires communication support, they reach out with draft materials and share their goals with us. We refine the messaging, ensuring it resonates with their audience and aligns with their vision, before developing the final collateral. Social media content is populated in Planable, streamlining the approval process by allowing their team to review and approve images, videos, and captions with ease before scheduling.
The Outcome!
A cohesive and professional brand identity across all communication channels—ensuring clarity, consistency, and a stronger connection with their community.
Over the DIY look? Let’s level up together!
You’ve poured your heart into your business, and your DIY branding has served its purpose—amazing work! But now it’s time to let a pro step in, so you can focus on what you do best: running your business. No more late nights tweaking your logo or wrestling with designs that don’t quite fit the vibe. Let me take the creative reins and turn your vision into something polished, professional, and uniquely you.